This study explores how technology-driven Personalized Learning (PL) methods can boost the creativity of radio broadcasters, especially as they face competitive pressures in today’s digital world. Using a qualitative approach and focusing on a case study, we gathered data through in-depth interviews, observations, and document analysis. Thisinvolved managers, instructors, and broadcasters from Indonesian radio discussion forums. Our findings indicate that PL is a highly effective framework for nurturing creativity among children. When used on digital platforms, PL creates a space that allows broadcasters to experiment and develop their own unique broadcasting style through tailored feedback.It is truly changing the broadcasting world by boosting creativity, offering more flexibility, and getting broadcasters ready to face new challenges with confidence. However, we have identified some key issues that need attention, such as the pressing need to improve broadcasters’ digital skills and ensure they have solid managerial backing for successfulprogram rollouts. Even though there are some hurdles, choosing to adopt PL is not just a smart move but also essential for radio stations to stay competitive and relevant in today’s fast-changing digital media landscape. Embracing PL isthe way to unlock a future full of endless opportunities and lasting success.
https://www.opastpublishers.com/journal/current-trends-in-mass-communication/articles-in-press
